Archive for "Building Your Brand"

Stop Going After Low Hanging Fruit

Building Your Brand, Career & Business Apr 10, 2012 2 Comments


I recently read four heart-wrenching stories of U.S. based careerpeople in last month’s Esquire magazine (“Work: Stories of Unemployment” by Ryan D’Agostino”, pp. 167-170, March 2012 issue): a former warehouse supervisor, a newly minted MBA, an ex- distribution Read more »

We’re All Weird

Building Your Brand Feb 20, 2012 10 Comments

The need to for people to connect with one another is a fundamental one. The question is: how do we get close to another human being without getting hurt? Can we even avoid getting hurt in the first place? Or is that an inherent part of risk-taking?

Human beings are inherently flawed or Read more »

On Personal Branding

Building Your Brand Dec 20, 2011 No Comments

There’s lots of talk these days about taking deliberate steps to distinguish yourself from your peers in the marketplace, pretty much like any large company would. This is referred to as “personal branding”.

Why is this important? Due to the intense level of competition from Read more »

Why Giving Makes Us Richer

Building Your Brand Nov 21, 2011 No Comments

This year marks my 10th year of teaching Sunday School at a local church in Vancouver. Why do my wife and I continue doing this? I’m not really sure, although, I do know that it gives us a degree of satisfaction. After all, there’s nothing like the being able to shape young minds and be thanked by these children’s parents, as well Read more »

Form and Function

Building Your Brand Oct 20, 2011 No Comments

Last week, I talked about the importance of making a good first impression. I’m aware that most people will counter this by saying that substance is more important and I do completely agree with that.

However, people forget the fact that we won’t get past the door with employers by sending them poorly presented resumes loaded with misspellings. We won’t be getting a man or a woman’s number (or their interest) by wearing ill fitting clothes and sporting scruffy-looking shoes. And we won’t get prospects’ business if we look or sound like we can’t deliver. It doesn’t Read more »

It’s All About Marketing and Building your “List”

Building Your Brand Oct 05, 2011 No Comments

Conventional wisdom says that there’s not a lot money to be made by working as an artist. And then you have people like Damien Hirst, Christo or Banksy upending this myth by creating tremendously successful careers out of working in a profession that supposedly doesn’t pay a whole lot. These days, people are discovering more and more that it isn’t really what you choose to do that matters, it’s really all about how you market and promote yourself.

The ability to market your business is just as important as the actual Read more »

The Noiseless Pitch

Building Your Brand Oct 03, 2011 No Comments

Lately I’ve been getting 1 or 2 speaking engagements a week for a talk called “How to Get More Clients and Increase Customer Loyalty”. It’s based on my book called THE JOB FARMER (www.thejobfarmer.com), and I believe the only reason that I’m being eagerly invited to speak at the podium these days is due to the fact that I’ve written 2 books and a course.

Once you sit down and write about something that you’re passionate about or truly believe in (in the case of THE JOB FARMER, it was about building relationships to get clients) and make this into a soft or hard cover Read more »

Coming Full Circle

Building Your Brand Sep 26, 2011 4 Comments

Recently, I attended the 20th year anniversary of the Pacific Club (www.thepacificclub.com) where I was a onetime president (2006-2007). It’s a non-profit group similar to the Vancouver Board of Trade where a high-profile speaker is featured each month and where members and guests get to know each other before and after the actual talk. It’s a great place to network, especially if you’re new in town.

Our speaker for September was Andy Saxton, Jr. currently MP of North Vancouver (www.andrewsaxton.ca). He founded the club in 1991 with nine Read more »

What’s Your Passive Income Strategy?

Building Your Brand Sep 12, 2011 6 Comments

Ever sit in (or even join) on a network marketing company’s product or business plan orientation? Whether or not you buy into their pitch, there’s one thing that they promise that’s really interesting: the opportunity to make money while you sleep. This is also called the “royalty” or “passive income” effect. It’s the kind of steady income that real estate (or stock market) investors enjoy simply by putting their money into steadily appreciating assets or financial instruments.

What’s your second act once you retire from your job? Will you be able to do Read more »

Learn to Ignore Your Critics

Building Your Brand Aug 29, 2011 2 Comments

Over the weekend, I watched Mayor Bloomberg order the evacuation of a quarter of a million New Yorkers, suspended subway operations and even shut down power in preparation for hurricane Irene’s arrival. Thankfully, not much property damage or death was inflicted by this rare but devastating occurrence. And kudos to the mayor for acting quickly and decisively.

And then last night I had to shake my head in disbelief as some New Yorkers who were interviewed afterwards commented on how he Read more »