Archive for "Building Your Brand"

Are You Getting Noticed Outside Your Company or Sphere of Influence?

Building Your Brand Aug 22, 2011 No Comments

You might be one of those hard workers that’s also well-respected and perhaps even liked in your company. However, are you known by lots of people within – and outside – your industry? If you continue to be a well-kept secret, then don’t count on being head-hunted by your company’s competitors anytime soon. In order to be a sought-after Picasso in your field of expertise, you need to not only be good at what you do, but you have to have as many fans as possible.

Lately, I’ve been seeing Mel Tobias Read more »

Are You Taking Your Game to the Next Level?

Building Your Brand Aug 17, 2011 3 Comments

Last night, I met up with Mel Smith of Bullseye Marketing Solutions (http://www.bullseyemarketing.ca/), a company that helps businesses boost their sales and consequently, their bottom line results. We get together about 2 to 3 times a month so he can help me get me mentally and emotionally prepared to market my brand to the world.

Why hire a coach, you might be asking? Can’t I do this on my own?

Well, I could, actually. In fact, I do Read more »

How Do You Stand Out from the Crowd?

Building Relationships, Building Your Brand Aug 12, 2011 No Comments

Yesterday, I was able to take a peek at Coast Hotel’s newest and poshest flagship operation – the Coast Coal Harbour (http://www.coasthotels.com/hotels/canada/bc/vancouver/coast_coalharbour/overview) – courtesy of Scott Roberts who is the Executive Director of Sales at this chain of over 40 hotels. Headquartered in Vancouver, B.C., Coast owns – or manages – properties all the way from Alaska to California.

Scott shared with me the strengths and opportunities that have fueled his company’s meteoric growth: Alberta, with its oil-and-gas companies, is a Read more »

Who Are Your Strategic Partners?

Building Your Brand Jul 27, 2011 No Comments

If you’ve just moved to a new city, who would you use as a reference? If you’re one of the lucky ones that has a friend, former co-worker or some relatives, these would be your strategic partners. They’d be the ones to vouch for your character (or performance) to employers, the phone company (if you’re planning to buy a new smartphone, for example), the credit card company (if you’re applying for a new one) or the local bank (if you plan to open a new account).

If you’ve just started a new business, these would be potential allies who Read more »

How to Get Free P.R. for Your Business

Building Your Brand, Career & Business Jul 08, 2011 2 Comments

Last night, I attended a talk organized by Owen Clark and other prominent Meetup organizers (such as Matt Astifan) called “Getting Free P.R. for your Business”. Cameron Herold of Back Pocket COO (http://www.backpocketcoo.com) was the presenter. He shared tons of interesting insights from his working years at 1-800-JUNK where he was COO and helped it to grow from $ 2M a year in sales to $ 105M in 6 years.

His 3 easy steps to getting free P.R. include: 1) Know your angle, or reason for making others care. It could be how you got started at work, why Read more »

Adopting One new Habit A Month

Building Your Brand Mar 02, 2011 No Comments

They say that success isn’t a destination but a journey. Some people – from Aristotle and more recently, Dr. Stephen Covey (“7 Habits of Highly Effective People”) – are a bit more specific. They say that to become successful, we need to acquire a collection of specific habits.

In one of my January blogs, I talked about embarking on an easier resolution. Instead of implementing a whole slew of changes (e.g. 3 to 5 brand new habits) all in one month, I suggested making it a little easier on Read more »

Expand your Network

Building Your Brand Feb 16, 2011 No Comments

If you’re like most people, you’ll probably have gone to a number of work-related and social functions this past December. You may have even gotten together with long lost friends and relatives and vowed to see each other more often. Now is an excellent time to follow through on that resolution.

It may interest you to know that in countries like Japan, employees have to still spend a 3 to 4 hours with their co-workers, boss and the company’s clients at a restaurant or karaoke bar Read more »

Evaluate & Organize Your Contact List

Building Your Brand Feb 09, 2011 No Comments

Have you ever made a list of all the people you know? Your contacts are one of your greatest assets in life. Not only will they give you ongoing support, praise, and validation several of them can actually give you valuable job leads, introductions to key people, project opportunities or contracts that are up for grabs.

Do you have a top 50 or 100 “Most Important People” list? If not, you should. These consist of the most important family members, ex-classmates, former co-workers and Read more »